^^ link to my creative critical reflection power point on YouTube.
Friday, April 26, 2019
Thursday, April 11, 2019
Final Submission
I finally revised the table of contents. I made the font larger, and more eligible to read. I then dragged the "Table of Contents" title down a little bit more and centered it, so that it was not in the middle of the pictures that are shown.
Wednesday, April 3, 2019
Creative Critical Reflection pt.4
Draft of CCR Questions
How did you integrate technologies- software, hardware, and online- in this project?
My partner and i used Social Media Websites such as Facebook, Youtube, and Instagram to make others aware of our brand and content publishing to inform the audience about our magazine. We will also be creating a Shopify Ecommerce Store to allow our customers to subscribe to our magazine online. This will also be used in the structure of a sales funnel to primarily collect leads such as email addresses. We will be using thee leads to market to customers for lower price rages. We used Canva Business Plan to edit our layouts and used Adobe Premiere Pro to edit our videos we will be publishing on the Social Media accounts. We decided we would be partnering with store companies to sell our magazine to the readers all around the U.S , we will also be hosting events to sell paper copies of the products, and sponsoring other companies. The company will also attend other events to put the company out there, selling our magazines and eventually merchandise with our logo on it.
My partner and i used Social Media Websites such as Facebook, Youtube, and Instagram to make others aware of our brand and content publishing to inform the audience about our magazine. We will also be creating a Shopify Ecommerce Store to allow our customers to subscribe to our magazine online. This will also be used in the structure of a sales funnel to primarily collect leads such as email addresses. We will be using thee leads to market to customers for lower price rages. We used Canva Business Plan to edit our layouts and used Adobe Premiere Pro to edit our videos we will be publishing on the Social Media accounts. We decided we would be partnering with store companies to sell our magazine to the readers all around the U.S , we will also be hosting events to sell paper copies of the products, and sponsoring other companies. The company will also attend other events to put the company out there, selling our magazines and eventually merchandise with our logo on it.
Creative Critical Reflection Draft pt.3
Draft of CCR Questions
How did your production skills develop throughout this project?
Before I received the project I had absolutely no idea how to make a magazine, or anything about them. In the beginning of the project I did the 90 page outline so I knew what was planned out. On the front cover of the magazine, I could not find the right ratio on where the logo and the title should be. As well as the subheadings, I could not figure out where it would like better for them to be.
Within' a couple weeks my partner and I had decided to put the title of the magazine about half and inch and centered top part of the magazine. As for the subheadings, we put them on the edge's of the magazine, and where they would stand out the readers.
Before I received the project I had absolutely no idea how to make a magazine, or anything about them. In the beginning of the project I did the 90 page outline so I knew what was planned out. On the front cover of the magazine, I could not find the right ratio on where the logo and the title should be. As well as the subheadings, I could not figure out where it would like better for them to be.
Within' a couple weeks my partner and I had decided to put the title of the magazine about half and inch and centered top part of the magazine. As for the subheadings, we put them on the edge's of the magazine, and where they would stand out the readers.
Creative Critical Reflection draft pt.2
Draft of CCR Questions
How does your product engage with audiences and how would it be distributed as a real media text?
Our magazine introduces the audience to new activities that they can do throughout the state of Florida, learn new information about the fish, ways of fishing, and issues caused by humans. We indulge readers by interviewing them of their own stories to publish and places to visit for holidays. We focus on ocean activities that others might enjoy, whether it's for families, couples, or a weekend for friends. We also talk about safety procedures while doing activities to ensure safety.
My partner and I decided in order to distribute the magazine, we would promote it on social media such as, Instagram, Facebook, Twitter, and Snapchat. We will have a link to our website for them to digitally download the magazines on their device. After doing so, we would then market the magazine and go to conventions to try and sell the new product, as well as continuing promoting it. We will keep track of how many customers have subscribed to the magazine and bought the product on the website that will e set up. The website will also allow the viewers to see other magazines that have been published, learn about sponsorship's, and promoters.
Our magazine introduces the audience to new activities that they can do throughout the state of Florida, learn new information about the fish, ways of fishing, and issues caused by humans. We indulge readers by interviewing them of their own stories to publish and places to visit for holidays. We focus on ocean activities that others might enjoy, whether it's for families, couples, or a weekend for friends. We also talk about safety procedures while doing activities to ensure safety.
My partner and I decided in order to distribute the magazine, we would promote it on social media such as, Instagram, Facebook, Twitter, and Snapchat. We will have a link to our website for them to digitally download the magazines on their device. After doing so, we would then market the magazine and go to conventions to try and sell the new product, as well as continuing promoting it. We will keep track of how many customers have subscribed to the magazine and bought the product on the website that will e set up. The website will also allow the viewers to see other magazines that have been published, learn about sponsorship's, and promoters.
Thursday, March 28, 2019
Creative Critical Reflection Draft
Draft of the CCR Question
How does your project use or challenge conventions and how does it represent social groups or issues?
On the cover page, my partner and I created a logo to recognize the magazine company by, with a little fish included in it. By doing so this convention is used by other magazines as well to allow the readers to recognize the company and the brand type of magazine is it. Our logo name is "Florida Adventures" which specifies in ocean activities to do within' the state Florida.
The color scheme is a common convention used throughout magazines to distribute the audiences attention throughout the magazine.
The magazine is aimed at those who loves to fish, snorkel, dive, and so much more. In my two page article spread I talked about the issues with fishing, causing people to go to jail, and the affects of over fishing on the certain species.
We used a common convention of sub headings promoting other articles throughout the magazine to try and interest the viewers in buying the magazine. The reader are able to learn about new activities to do throughout the state, learn about something new, and even learn about issues within' the ocean because of human impacts.
On the cover page, my partner and I created a logo to recognize the magazine company by, with a little fish included in it. By doing so this convention is used by other magazines as well to allow the readers to recognize the company and the brand type of magazine is it. Our logo name is "Florida Adventures" which specifies in ocean activities to do within' the state Florida.
The color scheme is a common convention used throughout magazines to distribute the audiences attention throughout the magazine.
The magazine is aimed at those who loves to fish, snorkel, dive, and so much more. In my two page article spread I talked about the issues with fishing, causing people to go to jail, and the affects of over fishing on the certain species.
We used a common convention of sub headings promoting other articles throughout the magazine to try and interest the viewers in buying the magazine. The reader are able to learn about new activities to do throughout the state, learn about something new, and even learn about issues within' the ocean because of human impacts.
Thursday, March 14, 2019
Tuesday, February 26, 2019
Distribution Plan
Distribution
To start off, my partner and I will create social media accounts to let viewers know about the magazine company. We then will have a link connected to the posts to take the audience to the website we have created.
On the website we will have the amount of subscribers the company will have, and how many magazines have been ordered online. We will have ads running on instagram, facebook, youtube, and tv to promote the magazine.
We will go to conventions to sell paper copies of the magazine, and other products related to the magazine. Once the company gets bigger, we will host events as it will boost the company, as well as sponsoring other sub companies or people.
The accounts will be @FloridaAdventures on Youtube, Instagram, and Facebook. This follows the format of other magazine companies such as 'Outdoor Sportsman' , 'Salt Water Mag' and 'Scuba Diving Sport Diver'. Those magazines had tried to spread there brand as much as possible on different entertainment products; Digital, TV, Radio, and Paper.
We will partner with stores as well that will sell our magazines to help distribute the magazine out to our readers.
this is the profile picture for Instagram-
this is the profile picture for Facebook-
On the website we will have the amount of subscribers the company will have, and how many magazines have been ordered online. We will have ads running on instagram, facebook, youtube, and tv to promote the magazine.
We will go to conventions to sell paper copies of the magazine, and other products related to the magazine. Once the company gets bigger, we will host events as it will boost the company, as well as sponsoring other sub companies or people.
The accounts will be @FloridaAdventures on Youtube, Instagram, and Facebook. This follows the format of other magazine companies such as 'Outdoor Sportsman' , 'Salt Water Mag' and 'Scuba Diving Sport Diver'. Those magazines had tried to spread there brand as much as possible on different entertainment products; Digital, TV, Radio, and Paper.
We will partner with stores as well that will sell our magazines to help distribute the magazine out to our readers.
this is the profile picture for Instagram-
this is the profile picture for Facebook-
Tuesday, February 12, 2019
Marketing Plan
Florida Adventures focuses on our branding through our color scheme and logo, which allows recognition and awareness of the magazine brand.
We will then set up social media accounts on Instagram, Facebook and Twitter. On the accounts we will regularly post pictures to engage the audience to read our magazines.
The marketing of the magazine will also consist of an E-commerce website through Shopify to sell the products, on a subscription base, with a sales funnel to primarily collect contacts. We will begin cold targeting through ads on Facebook and Instagram. There will be twenty different ad sets, spending five dollars a day; Targeting different Saltwater Fishing Interests such as, competitors magazines, Florida Keys, Spearfishing, Etc. and Engaged Shoppers testing the demographics below.
If results are non-effective, offer promotion for the First Month during a twelve month subscription.
We will then re-target those who engaged with our advertisements and our list of Contacts. After enough data has been collected (about 50) we can scale through Focused Look Alike Audiences.
Friday, February 8, 2019
Target Audience Research
Salt Water Sportsman
-Partnerships
Salt Water Sportsman company partnered with Bonnier Corp. to launch a pro-bono campaign called "Catch Me in The Keys". They are doing this for the reopening of the island chain after hurricane Irma last year. The two companies created a Bluefin USA performance shirt for those who helped the islands after the damage done to them.
-Sponsorship's
The company is a co-sponsor of the "Big Game Room" which is a new international sport fishing exposition to be held within the framework of the 2004 Miami International Boat Show. There will be over 75 display booth selling the magazines, fishing gear, tackle boxes and so much more. They had a bar and a stage for the entertainment and guest speakers. They will also display boat-builders, tackle manufacturers, representatives from fishing destinations and travel companies, conservation organizations, and more.
-Social Media
The company has there own website that has different articles and places to go for fishing. They are promoting there magazines digitally on the website, as well as tips for fishing. They also have a Facebook, Twitter and Instagram page to promote their company and magazines.
This is a screenshot of their website.
-Events
The company travels the United States with a five hour seminar on facts about recreational marine fishing. They head to eight major cities, "Wilmington (NC), Mobile (AL), Islamorada (FL Keys), Providence (RI), Tampa (FL), Atlantic City (NJ), Anne Arundel County (MD) and Port St. Lucie (FL)." These companies also sponsor Bass Pro Shops gift cards, Columbia Sportswear, Papa’s Pilar Rum, Yeti coolers, Penn reels, dredges, King Sailfish mounts, JL Audio components, etc.Thursday, February 7, 2019
Target Audience Research
Outdoor Sportsman Group
-Social Media
The company 'Florida Sportsman' has a website for their magazines. It tells the viewers the 'total print audience' and the 'monthly unique visitors'. They also included a video on the website to try to distribute their TV show.
This is a screenshot of their website showing the different magazine companies they own and distribute.
-sponsorship
The company sponsors Carson Wentz and his brother Zach Wentz, for a TV show that tells the story of the two brothers in North Dakota. Shows their lives away from football and the constant pressure of sports and management.-direct mail
There online marketing data reports that over four million consumers receive and respond to over ten million direct mail pieces that have been distributed manually.
-partnerships
Outdoor Sportsman ship in December of 2018 announced that they are partnering with Viewlift. Within' this partnership it allows Viewlift with a global relaunch of OSG's video on demand. As for Sportsman, it allows them to distribute their exclusive streaming service to a broader audience.
-Events
The company held multiple events to engage the readers to come out and enjoy what Florida has to offer them. One event was the 'Sportsman Channel Outdoor Fest'. It was a three day event where people can enjoy entertainment, outdoor products, hunting, fishing, and recreational shooting. "America’s top outdoor retailers, manufacturers, outfitters and organizations" was out there selling new products to the visitors.
Wednesday, January 30, 2019
Article Revision
After consulting with my partner the columns on the last page of the article did not look neat, so we changed it to paragraph format, allowing more space. I also changed the font to look more professional and easier to read. With changing the font and the format I was able to fit in another picture of a Snook to match the article. I then organized the pictures into a neat order for the viewers to see them easily.
Monday, January 28, 2019
Table of Contents Revision
After consulting with my partner, we both decided I delete some of the content as it looked like there was too much, giving most of the magazine away. I also included a "Table of Contents" title, with the color yellow to match the rest of the magazine.
Cover Revision
After consulting with my partner, we decided that this design would be look better for distribution and easier to read. The Slogan for the company was changed as we received a comment on how it would look better like the revised one on the picture to the right. We changed the subheadings to the color yellow to match each others, and the main headings to white to grab the viewers attention. We also included, "the monthly Florida Adventures magazine" for the readers to know the company distributes a magazine once a month. We both got rid of the bar code on the bottom left of the magazine.
Wednesday, January 16, 2019
Revisions
Revisions on Midterm
During the process of getting ideas back from fellow classmates, I was told to change the font of my magazine to match my partners.I was also told to put a 'table of contents' title and make the font color yellow to match my partner, in order to carry out the magazines signature. On the cover page of my magazine, I was told to take off the bar code, as we are not actually distributing the item. Also on the cover "March 2019 vol 6." and "The monthly Florida Adventures Magazine" was shared to me to put on the cover to show the readers it's a monthly magazine that is distributed. The volume is six to allow the readers to know this is the sixth magazine distributed.
Monday, January 7, 2019
Table of Contents Template
Table of Contents
The table of contents utilizes a page for text coloration change, by using the yellow as the dominant color and the white as an accent color. This draws the readers attention to the page number for convince them to read more of the magazine. This page will feature three different pictures of either fishes or the ocean itself. The text of this magazine used was, 'Open Sans Extra Bold Italic'.
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