Target Audience Research

Salt Water Sportsman

-Partnerships

Salt Water Sportsman company partnered with Bonnier Corp. to launch a pro-bono campaign called "Catch Me in The Keys". They are doing this for the reopening of the island chain after hurricane Irma last year. The two companies created a Bluefin USA performance shirt for those who helped the islands after the damage done to them. 

-Sponsorship's

The company is a co-sponsor of the "Big Game Room" which is a new international sport fishing exposition to be held within the framework of the 2004 Miami International Boat Show. There will be over 75 display booth selling the magazines, fishing gear, tackle boxes and so much more. They had a bar and a stage for the entertainment and guest speakers. They will also display boat-builders, tackle manufacturers, representatives from fishing destinations and travel companies, conservation organizations, and more. 

-Social Media

The company has there own website that has different articles and places to go for fishing. They are promoting there magazines digitally on the website, as well as tips for fishing. They also have a Facebook, Twitter and Instagram page to promote their company and magazines. 

This is a screenshot of their website. 

-Events 

The company travels the United States with a five hour seminar on facts about recreational marine fishing. They head to eight major cities, "Wilmington (NC), Mobile (AL), Islamorada (FL Keys), Providence (RI), Tampa (FL), Atlantic City (NJ), Anne Arundel County (MD) and  Port St. Lucie (FL)." These companies also sponsor Bass Pro Shops gift cards, Columbia Sportswear, Papa’s Pilar Rum, Yeti coolers, Penn reels, dredges, King Sailfish mounts, JL Audio components, etc.