Distribution Plan

Distribution

To start off, my partner and I will create social media accounts to let viewers know about the magazine company. We then will have a link connected to the posts to take the audience to the website we have created. 

On the website we will have the amount of subscribers the company will have, and how many magazines have been ordered online. We will have ads running on instagram, facebook, youtube, and tv to promote the magazine. 

We will go to conventions to sell paper copies of the magazine, and other products related to the magazine. Once the company gets bigger, we will host events as it will boost the company, as well as sponsoring other sub companies or people. 

The accounts will be @FloridaAdventures on Youtube, Instagram, and Facebook. This follows the format of other magazine companies such as 'Outdoor Sportsman' , 'Salt Water Mag' and 'Scuba Diving Sport Diver'. Those magazines had tried to spread there brand as much as possible on different entertainment products; Digital, TV, Radio, and Paper. 

We will partner with stores as well that will sell our magazines to help distribute the magazine out to our readers. 

this is the profile picture for Instagram- 
this is the profile picture for Facebook- 

Marketing Plan

Florida Adventures focuses on our branding through our color scheme and logo, which allows recognition and awareness of the magazine brand. 

We will then set up social media accounts on Instagram, Facebook and Twitter. On the accounts we will regularly post pictures to engage the audience to read our magazines. 

The marketing of the magazine will also consist of an E-commerce website through Shopify to sell the products, on a subscription base, with a sales funnel to primarily collect contacts. We will begin cold targeting through ads on Facebook and Instagram. There will be twenty different ad sets, spending five dollars a day; Targeting different Saltwater Fishing Interests such as, competitors magazines, Florida Keys, Spearfishing, Etc. and Engaged Shoppers testing the demographics below. 

If results are non-effective, offer promotion for the First Month during a twelve month subscription. 

We will then re-target those who engaged with our advertisements and our list of Contacts. After enough data has been collected (about 50) we can scale through Focused Look Alike Audiences. 

Target Audience Research

Salt Water Sportsman

-Partnerships

Salt Water Sportsman company partnered with Bonnier Corp. to launch a pro-bono campaign called "Catch Me in The Keys". They are doing this for the reopening of the island chain after hurricane Irma last year. The two companies created a Bluefin USA performance shirt for those who helped the islands after the damage done to them. 

-Sponsorship's

The company is a co-sponsor of the "Big Game Room" which is a new international sport fishing exposition to be held within the framework of the 2004 Miami International Boat Show. There will be over 75 display booth selling the magazines, fishing gear, tackle boxes and so much more. They had a bar and a stage for the entertainment and guest speakers. They will also display boat-builders, tackle manufacturers, representatives from fishing destinations and travel companies, conservation organizations, and more. 

-Social Media

The company has there own website that has different articles and places to go for fishing. They are promoting there magazines digitally on the website, as well as tips for fishing. They also have a Facebook, Twitter and Instagram page to promote their company and magazines. 

This is a screenshot of their website. 

-Events 

The company travels the United States with a five hour seminar on facts about recreational marine fishing. They head to eight major cities, "Wilmington (NC), Mobile (AL), Islamorada (FL Keys), Providence (RI), Tampa (FL), Atlantic City (NJ), Anne Arundel County (MD) and  Port St. Lucie (FL)." These companies also sponsor Bass Pro Shops gift cards, Columbia Sportswear, Papa’s Pilar Rum, Yeti coolers, Penn reels, dredges, King Sailfish mounts, JL Audio components, etc.

Target Audience Research

Outdoor Sportsman Group

-Social Media 

The company 'Florida Sportsman' has a website for their magazines. It tells the viewers the 'total print audience' and the 'monthly unique visitors'. They also included a video on the website to try to distribute their TV show.

This is a screenshot of their website showing the different magazine companies they own and distribute. 

-sponsorship

The company sponsors Carson Wentz and his brother Zach Wentz, for a TV show that tells the story of the two brothers in North Dakota. Shows their lives away from football and the constant pressure of sports and management. 

-direct mail

There online marketing data reports that over four million consumers receive and respond to over ten million direct mail pieces that have been distributed manually. 

-partnerships

Outdoor Sportsman ship in December of 2018 announced that they are partnering with Viewlift. Within' this partnership it allows Viewlift with a global relaunch of OSG's video on demand. As for Sportsman, it allows them to distribute their exclusive streaming service to a broader audience. 

-Events

The company held multiple events to engage the readers to come out and enjoy what Florida has to offer them. One event was the 'Sportsman Channel Outdoor Fest'. It was a three day event where people can enjoy entertainment, outdoor products, hunting, fishing, and recreational shooting. "America’s top outdoor retailers, manufacturers, outfitters and organizations"  was out there selling new products to the visitors.